POV: You're watching Squid Game and the unthinkable happens Licensing has proven to already be a major hit for Squid Game too however with Funko POPs! already in the works and a video game potentially not too far behind. ![]() ![]() In addition to viewership and viral videos on the series, Squid Game has proven to be a major boon to Netflix's bottom line with a previous report indicating that it may have already earned the streamer a billion dollars in profit. Not long after the premiere of Squid Game did Netflix begin to theorize that the series might be their biggest ever, and the news became official nearly a month after it premiered.
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